4/21/2023 0 Comments H and m ad controversial![]() ![]() So now, the real question is, how do these large companies keep “missing the mark” while we are living in an era full of empowerment and progression. The H&M advertisement created uproar worldwide and members of The Economic Freedom Fighters, a South African Revolutionary socialist political party ransacked about six South African H&M retailers on Jan 13, according to multiple AP reports. We strongly believe that racism and bias in any shape or form, deliberate or accidental, are unacceptable and not in line with our values,” said H&M. ![]() “Our position is simple – We have got this wrong and we are deeply sorry. The company released an apology statement that had been featured on the homepage of the website. The heated reactions from the people got back to H&M quickly, and the advertisement was pulled the same day that it was released, and the sweatshirt would no longer be sold. “Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable,” G-Eazy’s post read. G-Eazy, an American rapper and record producer from Oakland, publicly expressed his disappointment with the actions of H&M with a post on Instagram. ![]() The ad went viral over all social media, and soon enough caught the attention of celebrity partners such as G-Eazy and The Weeknd, who cut ties with H&M entirely. 8 on H&M’s United Kingdom website, the company has been under fire, receiving reactions from all over the world. Since the advertisement was posted on Jan. ![]() These companies all apologized and expressed their regrets over their advertisements by explaining that diversity and equal opportunity are crucial values, but the apologies are not enough: they have let something so big slip through the cracks and this is not okay.Įarlier this month, H&M, a popular Swedish clothing company and the second largest global clothing retailer, joined alongside Nivea, Pepsi and Dove when they featured an ad with a young black model wearing a sweatshirt with “coolest monkey in the jungle” printed on it. Mainstream products like Nivea, Pepsi and Dove are just a few companies who released controversial ads in 2017. ![]()
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